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February 16, 2024 1 min read
In this conversation, Thomas, Richard and Colm from Strom discuss their business backgrounds and the vision behind Strom.
- upcoming releases and product development, emphasizing the importance of not releasing products just for the sake of it.
- use of trademark ingredients and the potential for misleading claims in the industry.
- creating products that meet specific needs and the demand for certain ingredients
- standardization and extracts, variation in herbal products, consistency in botanicals
- collaboration with other brands,
- trends in the market
- challenges with creatine monohydrate, and misconceptions about product ingredients.
- importance of electrolytes,
- need for research and quality in product formulation.
- the importance of understanding ingredients and their effects, as well as the need for innovation and problem-solving in the industry.
- different manufacturing options, including China, India, and Mexico, and the challenges and benefits associated with each.
- expanding their businesses to the USA.
- liver support supplements and the debate surrounding their effectiveness.
- impact of sun exposure on health and the complexities of sunscreen and skin cancer.
Each Strom website is as follows
UK: https://www.stromsports.com/
Ireland & EU: https://stromsportsireland.ie/
NZ & AU: https://stromsports.co.nz/
July 18, 2024 8 min read
CarbMAX is the Strom solution to maintaining glucose and glycogen stores during longer intensive trainings. This is the 4th formula iteration as it has been continuously developed over the years to yield better performance outcomes. #NEVERSETTLE
The feature ingredient of the formula is Palatinose™, which provides a slow breakdown source of both glucose and fructose for your energy replacing needs. CarbMAX also includes Citrulline Malate, Glycerol monostearate, then the electrolytes: sodium, magnesium, and potassium for complimentary intraworkout support.
July 12, 2024 12 min read
Liam Messam #teamstrom is beginning his training for the 2025 Iron Man. Being an intensive long duration endurance event, carbohydrate intake, will be a high priority. So we looked into it.
This article will look over the most popular carbohydrate sources for endurance sporting performance, and provide some insight into our Carbohydrate philosophy. Including Glucose, Fructose, Sucrose, Dextrins, Maltodextrin, Cluster Dextrin™ (or HBCD), Palatinose™ (or Isomaltulose).
June 27, 2024 11 min read